N

Vibe Code. Write. Praise God.

Hi, I'm Nick.

I build AI employees for Singapore SMEs, and I write honestly about the messy, non-linear reality of doing it.

Replies within 2 hours on weekdays · No assistant, no bot

SPMC-10960 · Senior Practising Management Consultant
Nick Tung

Prior enterprise career

1,000+

Enterprise & MNC clients

What I do

I build AI employees for Singapore SMEs.

My focus is simple: helping businesses automate repetitive work, increase productivity, and scale without constantly increasing headcount.

Beyond consulting and implementation, I write about AI, mental health, and the messy reality of building something from nothing, the wins, the failures, and everything in between.

Explore AI Solutions

Full AI consultant Singapore service pageHow an AI transformation project runs end to end

01

AI Sales Agents

Automated prospecting, follow-up, and qualification that works 24/7.

02

CRM Managers

Intelligent systems that keep your pipeline clean and moving forward.

03

Executive Assistants

AI-powered scheduling, research, and briefing so you reclaim your time.

04

Research Analysts

Market intelligence, competitor analysis, and insights, on demand.

AEO & GEO · AI Search Visibility

I also get Singapore businesses cited by AI engines.

Beyond AI transformation, I'm Singapore's leading AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation) consultant. The discipline of getting your business cited inside AI-generated answers. When a customer in Singapore asks ChatGPT or Google AI “who's the best [your service]?”, I help make sure your name appears. Scored on a transparent, evidence-based rubric built from peer-reviewed GEO research, not a black box.

48/ 100

Avg AI Search Readiness. SMEs that rank on Google

From a July 2026 audit of 46 findable SG SME sites: even the ones that rank are only half-ready to be cited by AI.

47 methods

Evidence-graded AEO/GEO rubric

Nine methods measured in Princeton KDD 2024, the rest from AutoGEO, Stanford, Google's docs and 14,014 Google Search API signals.

2 scores

SEO score + AI Search Readiness score

The only dual-score system in Singapore. See exactly where you stand on both.

Professional background

Certified across six disciplines.

Over the years I've worked with organisations across government agencies, MNCs, luxury brands, education groups, hospitality, aviation, finance, and technology sectors.

Certifications

  • Certified Senior Practising Management Consultant (SPMC)
  • ACLP Certified Facilitator
  • Data Protection Practitioner
  • ESG Practitioner
  • Google Certified
  • HubSpot Certified

Industries served

Government AgenciesMNCsLuxury BrandsEducation GroupsHospitalityAviationFinanceTechnology

Registration

N

Nick Tung

SPMC-10960 · Senior Practising Management Consultant

The credential · SBACC

What SPMC means, and why it is hard to get.

SBACC, the Singapore Business Advisors and Consultants Council, is the national certification body for practising management consultants, accredited to ISO/IEC 17024. Its ladder runs APMC, then PMC, then SPMC. I hold the top rung: Senior Practising Management Consultant, registration SPMC-10960.

Minimum qualification
PMCDiploma
SPMCDegree
Experience
PMCDiploma: 10 years or more. Professional qualification: 7 years or more. Degree: 5 years or more.
SPMCDegree: 8 years or more, as lead consultant.
External consulting hours, within the past 3 years
PMC1,000 or more
SPMC3,000 or more
Project requirements
PMCAt least 3 recent external projects.
SPMCAt least 3 recent external projects, at least 1 valued at S$1 million or more, and 2 or more valued at S$500,000 each.
Client or third-party references
PMC3
SPMC5
Certification process
PMCApplication → interview → training and assessment → certification
SPMCThe same four stages
Validity
PMC3 years
SPMC3 years
Recertification
PMC90 CPD hours over 3 years, plus 3 projects or 700 consulting hours.
SPMC90 CPD hours over 3 years, plus 3 projects or 700 consulting or supervising hours.

The bar SBACC sets

S$1M

Minimum value required on at least one project in an SPMC application

Hours and references accumulate with time. Project value does not. SPMC asks for at least one engagement worth S$1 million or more, on top of two or more worth S$500,000 each, and that single line is where most applications stop.

SBACC does not take any of it on trust. The portfolio is submitted, checked, and put through interview and assessment before a senior certification is issued. Mine was assessed on those terms.

Verify it yourself

Certification runs for 3 years and has to be re-earned, not renewed on paper. None of this rests on my say-so: search SBACC's public register for my full legal name, Tung Kai Sheng, and the listing is there. It shows PMC-10960, the code I held before my upgrade, and the register does not display tiers for anyone, so what it confirms is the person and the certification rather than the grade. My current grade is Senior PMC, registration SPMC-10960.

Check the SBACC register

This credential is what Enterprise Singapore requires on EDG consultancy claims. See the EDG grant playbook for how that works in practice.

Nicholas has been an invaluable resource for my business. He provided me with sound, practical advice tailored to my specific needs and circumstances. His deep understanding of business strategies and ability to guide me through challenging decisions was truly impressive.

Chea Honghui1 year ago

During the last 6 months, Nicholas has been an excellent coach. He is insightful and able to analyse the key issues by listening to what being said; as well as unsaid. I have been able to pinpoint areas to change, think through different approaches and then focus on taking action.

Teressa Arrais2 years ago

Meeting for the first time without any recommendation or affiliation, Nicholas spent beyond the duration of consultation sharing his views. He was honest and upfront with his views and recommending alternatives. Friendly, experienced and knowledgeable.

Stamp Singapore3 years ago

We have engaged Nicholas and his consultancy for a while now and he does not stop to amaze us with his meticulousness and efficiency. He has helped our business explore ways we had not thought of. Our company is now able to expand and operations are improved.

Tan Hui Xian5 years ago

Nicholas Tung. Excellent consultant, professional, super friendly and easy to discuss sensitive matters. His positive personality helps us solve company issues and offers solutions from a different perspective. Highly recommended.

High X Cess Solutions2 years ago

Having to meet Nicholas was a blessing. As my family business is very traditional, his team managed to digitalise our whole operation for us. Would definitely recommend his team and Nicholas!

Kit Foo Guo Xiang1 year ago

Who operates this site

drnicktung.com is run by NICKTUNG.

This website is operated by NICKTUNG, a sole proprietorship registered in Singapore under UEN 53267689X and owned by Dr Tung Kai Sheng. That is the business behind this site and everything published on it.

Some work is contracted through a separate registered company depending on the service. Where that applies, the page you are reading names the entity you would be engaging.

Registered name
NICKTUNG
UEN
53267689X
Entity type
Sole proprietorship

Work with me

Ready to move from slides to shipped?

Whether you want AI employees built, grants navigated, or an honest second opinion on your AI roadmap, send me a message. I read every one personally.

Replies within 2 hours on weekdays