Short answer
MRA is for Singapore SMEs entering a new overseas market. You generally need to be registered in Singapore with at least 30% local shareholding, group annual sales under S$100M or fewer than 200 employees, and be new to the target market (not already established there). The grant funds 70% of eligible costs, capped at S$100,000 per new market.
Key facts
- Singapore-registered, ≥30% local shareholding
- Group sales under S$100M or under 200 employees
- New to the target overseas market
- 70% funding, S$100k cap per new market
The 'new market' test matters: MRA supports first-time entry, not deepening a market you're already in. The cap being per market is the upside — a structured multi-market expansion can draw MRA more than once.
From first-hand familiarity with MRA, the strongest applications have a credible market plan across the three pillars — promotion, business development, and market presence (PR/marketing) — rather than a single padded activity.
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Sources:EnterpriseSG, IMDA, NTUC, Singapore Government open data. Factual content (grant rules, eligibility, vendor data, pricing) is sourced directly from official government portals and remains the copyright of those respective agencies. Analysis, commentary and editorial framing are the author's own. Always verify the latest on GoBusiness, EnterpriseSG, or SMEs Go Digital before applying.