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MRA Market-Entry Plan Template
MRA rewards a credible market plan, not a loose list of overseas expenses. This template structures your entry across MRA's three pillars so the application reads as a real expansion — which is what gets it funded.
Use it when: Preparing an MRA application for entry into a new overseas market — scoping activity across the three MRA pillars.
The template — copy & fill in
Target market & rationale
Be specific about the market and why it's the right next one.
Target market: ____________________
Why this market (demand evidence): ____________________
Confirm you are NEW to this market: ____________________
Pillar 1 — Overseas market promotion
In-market marketing, trade fairs, campaigns that reach overseas buyers.
Planned promotion activity: ____________________
Estimated cost: ____________________
Pillar 2 — Overseas business development
Market research, business matching, and setting up a presence.
Planned business-development activity: ____________________
Estimated cost: ____________________
Pillar 3 — Overseas market presence (PR & marketing)
Establishing and sustaining visibility in the market.
Planned presence / PR activity: ____________________
Estimated cost: ____________________
Outcome & sequencing
What success looks like, and how this stacks with DTDi.
Target outcome (e.g. first orders, distributor): ____________________
DTDi tax-deduction angle on the spend: ____________________
How to use this template
- 1Fill each pillar only with activity you'll genuinely run — padding a single pillar reads thin.
- 2Keep the market rationale evidence-based (demand, fit), not aspirational.
- 3Note the DTDi angle — the 200% tax deduction pairs with the MRA cash grant.
- 4Submit through the Business Grants Portal before committing to the activity.
MRA's S$100k cap is per new market, so a structured multi-market plan can draw it more than once. I advise on scoping across the pillars that fit your real expansion — not padding to hit the cap. Advisory, not submit-for-fee.
Want a second pair of eyes?
Book a scoping call.
Fill the template, then walk it through with me — I'll tell you where a reviewer will push back and how to tighten it. The government offers the funding; businesses apply through the official channels.
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